I'm more than a marketing strategist. I'm a growth strategist.
30+ years in sales and marketing, and deep in tech. I help founders grow without living in the tools.
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Sales first. Marketing second. Now I build the machine.
I came up in sales before I ever ran an ad. I led sales teams at a Fortune 5 company, and that is where I learned the thing I still believe: great marketing is sales-driven, and great selling is consultative. You inform people into agreement. You never trick them into it.
Then I learned marketing by doing it. I founded and ran a paid social agency for more than 10 years.
"I used to do mostly paid social, so my expertise is in ads. The problem with only doing that is I would see all the other things we could improve upon, and I had no oversight into that."
So now I work as a fractional CMO and consultant, where I can impact the whole thing. Because I want my clients to win.
A marketing machine that keeps learning.
"I build a perpetual marketing machine that's intelligent and always learning, sales and marketing connected, not in silos, so growth doesn't depend on you living in Slack."
"I'm not turning into a software coder, but more of a marketing engineer that is more like a conductor of an orchestra."
In plain terms: I set up the strategy, the knowledge base and the AI tools that research, draft and report, and a person signs off on everything before it goes out.
How I work
Small by design
"I used to have a big agency with a big team, and now I don't do that anymore. I work with four or five. It's a bespoke relationship."
I'm invested in the win
"I get pretty emotionally invested. I like to win. I like to succeed."
Building, not hype
"I find there's a lot of hype. There's a lot of people that are not really using it, but they're trying to take advantage of the fact that they know a little bit. So you have to look for people who are legitimately building with it."
What I'm working on right now
Credentials
- Certificate, AI-First Marketing Strategy, Kellogg School of Management Executive Education, Northwestern University, 2026
- Why I went: "I am already building agent-driven marketing systems for clients and wanted the strategic framework to match the practice."
- Contributing author, The Ultimate Guide to Facebook Advertising
- Co-host, Social Media Marketing Happy Hour podcast
Let's see if we're a fit.
I work with a limited number of founders at a time. If you want growth that doesn't depend on you living in the tools, let's talk.
Book a Private Consultation