The Cheapest Lead Is Rarely the Best Buyer
Traci ReuterPublished on: 27/10/2026
A low cost per lead can mislead high ticket businesses. Why buyer quality is a sales question, friction is a filter, and qualification needs runway.
Traci ReuterTraci ReuterA low cost per lead can mislead high ticket businesses. Why buyer quality is a sales question, friction is a filter, and qualification needs runway.